EMAAR HOSPITALITY GROUP
DACH, CEE, Nordics and the Netherlands
Armani Hotels & Resorts | Address Hotels + Resorts | Vida Hotels & Resorts | Rove Hotels
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REPRESENTING LUXURY WITH PRECISION, INNOVATION AND PERFORMANCE
BESPOKE LUXURY HOSPITALITY SALES
Strategic representation for luxury hospitality brands across Europe.
About
Who We Are
Global Elite is a boutique consultancy based in Germany, near Frankfurt, specialising in luxury hospitality sales, representation and market intelligence.
We drive focused commercial development built on deep trade relationships and long standing market intelligence.
Through trusted associates, we extend coverage into France, Italy, Spain, Portugal and the United Kingdom, adapting our reach to each client's strategic priorities.
Our leadership experience is shaped by globally respected hospitality brands, combining international standards with boutique discretion and agility.
We combine structured market intelligence with senior commercial judgement to support informed decisions and measurable market performance.
CORE MARKETS
DACH, Central and Eastern Europe, the Nordics and Benelux.
EXTENDED COVERAGE
France, Italy, Spain, Portugal and the United Kingdom.
CLIENT FLEXIBILITY
Single market or multi market mandates, structured around each client's strategic priorities and commercial objectives.
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Approach
How We Work
Our approach combines strategic planning, market intelligence and disciplined execution across Europe's most influential luxury travel markets.
Our work is grounded in active relationships across the European luxury travel trade.
01
INTELLIGENCE
Data-driven competitive analysis and market insights that inform every decision.
02
STRATEGY
Comprehensive annual commercial planning tailored to each hotel's positioning.
03
REACH
Strategic presence across DACH, CEE, the Nordics, Benelux and selected European markets.
04
PARTNERSHIPS
Cultivated relationships with luxury travel trade and prestigious lifestyle brands.
Services
What We Do
We support market entry, brand positioning, trade development and long term commercial growth. We align representation activities with measurable commercial objectives.
STRATEGIC SALES DEVELOPMENT
Focused trade engagement across DACH, CEE, the Nordics and Benelux, supported by accountable revenue objectives.
MARKET ENTRY AND REPOSITIONING
Tailored activation strategies aligned with positioning, pricing discipline and commercial structure.
REPORTING AND COMMERCIAL INTELLIGENCE
Structured analysis and reporting that support informed decisions and measurable market growth.
TRADE NETWORK AND BRAND ACTIVATION
Targeted B2B engagement and partnership development within the luxury travel trade.
Our Clients
Hotel Portfolio
A curated selection of hospitality brands we represent across European markets.
BANYAN GROUP
CEE, Nordics and Benelux
Banyan Tree Phuket | Banyan Tree Bangkok | Banyan Tree Bintan | Banyan Tree Samui* | Banyan Tree Krabi* | Buahan, a Banyan Tree Escape | Angsana Maison Souvannaphoum Luang Prabang
*Samui and Krabi are excluded from Nordics territory.
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Leadership
Our Team
Global Elite is led by a team with extensive experience across luxury and ultra luxury hospitality, combining international brand expertise with strong local market insight.
Our structure ensures direct, senior level engagement, allowing us to operate with precision, discretion and a deep understanding of the European luxury travel landscape.
Patricia de Mayer
Founder & Managing Director
Patricia de Mayer founded Global Elite to bring structured, high performance commercial representation to luxury hospitality brands entering or expanding within European markets.
She brings leadership experience across some of the world's most recognised hotel groups and ultra luxury resort brands, including Four Seasons Hotels & Resorts, Banyan Tree and Fregate Island Private, combined with deep market knowledge across the DACH region, Nordics, CEE and beyond.
Hung Nguyen
Commercial Development & Market Intelligence
Hung Nguyen leads commercial development and market intelligence at Global Elite, supporting the design and execution of structured, performance focused sales strategies across key European markets.
He brings experience across leading luxury hospitality and ultra luxury resort brands, including One&Only and Velaa Private Island, combined with a strong focus on market insight, systems led execution and measurable commercial performance.
Strategic Enquiry
Get in Touch
For strategic representation enquiries, we welcome the opportunity to discuss your commercial priorities across Europe.
Whether you are entering a new market or looking to strengthen your existing presence, we invite you to get in touch directly.