EMAAR HOSPITALITY GROUP
DACH, CEE, Nordics and the Netherlands
Armani Hotels & Resorts | Address Hotels + Resorts | Vida Hotels & Resorts | Rove Hotels
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REPRESENTING LUXURY WITH PRECISION, INNOVATION AND PERFORMANCE
GLOBAL ELITE
Strategic sales representation for distinguished luxury and ultra-luxury hospitality brands across key European markets.
ABOUT
Who We Are
Headquartered in Frankfurt, Global Elite represents luxury and ultra-luxury hospitality brands across the DACH region, Nordics, CEE and the Netherlands.
We drive focused commercial development built on deep trade relationships and long-standing market intelligence.
Through trusted associates, we extend coverage into France, Southern Europe and the United Kingdom, adapting our reach to each client's strategic priorities.
Our leadership experience is shaped by globally respected hospitality brands, combining international standards with boutique discretion and agility.
We integrate AI-powered, data-driven insights to strengthen commercial performance across Europe's most influential source markets.
CORE MARKETS
- DACH region
- Nordics
- Central & Eastern Europe
- The Netherlands
EXTENDED COVERAGE
France, Southern Europe (Italy, Spain, Portugal), and the United Kingdom, delivered through trusted long-standing associate partnerships.
CLIENT FLEXIBILITY
Single-market or multi-market mandates, structured around each client's strategic priorities and commercial objectives.
SERVICES
What We Do
We translate market strategy into disciplined commercial execution across Europe's most influential luxury source markets.
STRATEGIC SALES DEVELOPMENT
Focused trade engagement across DACH, Nordics and CEE, supported by accountable revenue objectives.
MARKET ENTRY AND REPOSITIONING
Tailored activation strategies aligned with positioning, pricing discipline and commercial structure.
AI-POWERED REPORTING AND COMMERCIAL INTELLIGENCE
Integrated analysis and structured reporting supporting data-informed decision-making and measurable growth.
TRADE NETWORK AND BRAND ACTIVATION
Targeted B2B engagement and partnership development within the luxury travel trade ecosystem.
Approach
Commercial Framework
We combine structured market intelligence, disciplined strategy and long-standing industry relationships to drive measurable commercial performance.
01
INTELLIGENCE
Data-driven competitive analysis and market insights that inform every decision.
02
STRATEGY
Comprehensive annual commercial planning tailored to each hotel's positioning.
03
REACH
Strategic presence across DACH, Nordics, CEE, France, UK, and Southern Europe.
04
PARTNERSHIPS
Cultivated relationships with luxury travel trade and prestigious lifestyle brands.
OUR CLIENTS
Hotel Portfolio
A curated selection of hospitality brands we represent across European markets.
BANYAN GROUP
CEE, Nordics and Benelux
Banyan Tree | Banyan Tree Escape
*Samui & Krabi are excluded from Nordics territory.
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LEADERSHIP
Team
Patricia de Mayer
Founder & Managing Director
Patricia founded Global Elite to bring structured, high-performance commercial representation to luxury hospitality brands entering or expanding within European markets.
With leadership experience across some of the world's most recognised hotel groups and ultra-luxury resort brands, she combines international brand standards with boutique market knowledge across the DACH region, Nordics, CEE and beyond.
Hung Nguyen
Account Management & Business Development
Hung leads account management and business development at Global Elite, driving client strategy, trade engagement and commercial growth across key European source markets.
With a luxury hospitality pedigree and a strong technical edge, he combines revenue management expertise with market research, client relationship management and partnership development and leads the analytics and AI tools that support data-led decision-making.
STRATEGIC ENQUIRY
Get in Touch
For strategic representation enquiries, we welcome the opportunity to discuss your commercial priorities across Europe.
Reach us directly and we will respond promptly with a tailored next-step proposal.